Start With Why by Simon Sinek is a non-fiction paperback book. Condition: BRAND NEW. The book explores what separates truly inspiring leaders and organisations from everyone else. It argues that people don't buy what you do, they buy why you do it. Perfect for entrepreneurs, managers, and anyone hoping to lead with genuine purpose, it blends accessible theory with memorable real-world examples. The book introduces the concept of the 'Golden Circle' — a simple but powerful model built around three questions: what, how, and why. Simon Sinek observes that most organisations know what they do and how they do it, but few can clearly articulate why, and it is this clarity of purpose that sets them apart. Published by Penguin, this book is a staple recommendation across bestseller and business leadership reading lists worldwide.