Meet Salty Sam, the cheerful octopus from Lamaze, designed to join your baby on everyday adventures. This soft, colourful clip-on toy is packed with textures, patterns and sounds to encourage curious hands and growing senses from birth. Little ones can explore Salty Sam’s eight bright legs, each offering something different to see, touch or hear. Crinkly fabrics, interesting textures, a squeaker and a chime provide engaging sensory feedback as babies grasp, squeeze and shake the toy. A peekaboo mirror adds another delightful discovery, helping to encourage visual attention and early self-recognition. Salty Sam is easy for small hands to hold and comes with a handy Lamaze on-the-go clip. Attach him to a pram, pushchair, car seat, carrier, cot or changing bag so familiar play can be close at hand while travelling or out and about. The bright colours and high-contrast patterns are especially appealing during early visual development.